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Think of how much advertising you run into every day. Magazine ads, television, radio...in some places you'll even find advertising in bathroom stalls!

想一想你每天要看到多少?gòu)V告。雜志廣告，電視廣告，廣播廣告等等，甚至在有些地方的洗手間的墻上你都可以看到廣告。

You must make a marketing difference. You need a strategy. You have to be distinct.

你做一份與眾不同的營(yíng)銷計(jì)劃。你需要策劃好，有清楚的。

So just how do you stand out from the competition? It's a long, well-thought out process. And it begins with your marketing plan.

那么，你該如何從激烈的競(jìng)爭(zhēng)中脫穎而出呢?這是長(zhǎng)遠(yuǎn)而又需要考慮周詳?shù)挠?jì)劃，并且是從你的營(yíng)銷計(jì)劃開(kāi)始的。

There are several key factors you must identify to make your marketing plan a strong one:

要想使你的營(yíng)銷計(jì)劃出色的話，幾點(diǎn)是考慮的關(guān)鍵：

1.Who are your potentialcustomers?

你的客戶是樣的群體?

2.What's the most effective way to inform your potential customers?

哪種可以最的將信息傳達(dá)給你的客戶?

3.What do your customers want?

你的客戶有樣的需求?

4.How can you position your product/service in an appealing manner?

你怎樣以吸引人的展現(xiàn)你的產(chǎn)品/服務(wù)?

5.Look closely at your target market. What's their age, sex, profession, income level, educational level and residence?

近距離觀察一下你的市場(chǎng)。的年齡，性別，職業(yè)，收入，教育程度，居住地等。

If you're selling $70,000 vehicles, it really is a waste of time to target an audience who's making minimum wage. Sure, they may come by the dealership and test drive the car. But will they be able to afford the payments? It may sound like a cold way to approach your marketing strategy but, after all, you're in business to make money.

你向低薪人群推銷70,000美元的車，那樣做只是浪費(fèi)。當(dāng)然，會(huì)來(lái)汽車代理商店試車，負(fù)擔(dān)得起嗎?也許這聽(tīng)起來(lái)像是以冷酷的你的營(yíng)銷策略，你畢竟也只是想賺錢(qián)而已。

Learn all you can about your competitors:

盡多的學(xué)習(xí)你的競(jìng)爭(zhēng)對(duì)手：

1.Who are your nearest direct and indirect competitors?

離你最近的直接對(duì)手和間接對(duì)手是誰(shuí)?

2.What are their strengths and weaknesses?

的優(yōu)缺點(diǎn)是?

3.Analyze market research data.

分析市場(chǎng)調(diào)查數(shù)據(jù)。

Now compare your product/service to your competition:

接下來(lái)將你的產(chǎn)品/服務(wù)和你的競(jìng)爭(zhēng)對(duì)手對(duì)比一下：

1.Is there a demand for your product/service?

你的產(chǎn)品/服務(wù)有市場(chǎng)需求?

2.What are the similarities and differences between your product/service and the competition?

你和競(jìng)爭(zhēng)對(duì)手的產(chǎn)品/服務(wù)有相似點(diǎn)和不同點(diǎn)

3.Assessthe unique features of your product/service.

定位你產(chǎn)品的獨(dú)特特征。

Once you identify how your product/service is different, you can begin your description. Emphasize the special features.

一旦你了產(chǎn)品/服務(wù)的獨(dú)特性，你就可以制作產(chǎn)品描述了，其獨(dú)特性。

Hit your selling points. Is your product easier to use, faster, smaller, cheaper?

找到你的銷售點(diǎn)。你的產(chǎn)品容易使用，更快，更輕便，更便宜?

You know your company provides a product or service that's better than your competition. Now you're ready for the meatof your marketing plan. Your marketing budget includes:

你清楚公司的產(chǎn)品和服務(wù)都比對(duì)手出色?，F(xiàn)在你為你的營(yíng)銷計(jì)劃下成本了。

你的營(yíng)銷成本包括：

1.Advertising and promotional plan

廣告和促銷活動(dòng)計(jì)劃

2.Costs allotted for advertising and promotions

廣告和促銷活動(dòng)的成本分配。

3.Advertising and promotional materials

廣告和促銷活動(dòng)的材料。

4.List of advertising media to be used and an estimate of costs for each medium

好一張廣告使用媒體的清單及費(fèi)用。

You know how much you can spend now and just where you should spend it. You're ready to focus on your product's pricing strategy.

在計(jì)劃好開(kāi)支預(yù)算后，更要的是錢(qián)要用在的地方。接下來(lái)你就要將產(chǎn)品價(jià)格決策上了。

Write a brief description of your pricing techniques. Several elements can help you determine your pricing strategy:

將你的定價(jià)策略簡(jiǎn)要的記下來(lái)，幾點(diǎn)可以幫助你決定定價(jià)策略：

1.Retail costing and pricing (for retail businesses only)

零售成本、價(jià)格(僅供零售商用)

2.Competitive position

競(jìng)爭(zhēng)地位

3.Pricing below competition

低于競(jìng)爭(zhēng)對(duì)手的定價(jià)

4.Price lining

內(nèi)部?jī)r(jià)格

5.Multiplepricing (for service businesses only)

大批量的價(jià)格(僅供服務(wù)商用)

6.Service components

服務(wù)內(nèi)容

7.Material costs

原材料成本

8.Labor costs

勞動(dòng)成本

9.Overhead costs

管理費(fèi)用

Overall, your marketing plan is designed to give you short- and long-term goals as well as a strategy to achieve those goals. Spend as much time as you need on your marketing plan.

畢竟，你的營(yíng)銷計(jì)劃是讓你明白的短期和長(zhǎng)期，的戰(zhàn)略計(jì)劃。要多花來(lái)打造營(yíng)銷計(jì)劃。

It's a hashing out process that's a lot like a child. It will only be successful if it's given a lot of time and attention.

就像家里有孩子一樣，營(yíng)銷計(jì)劃的整個(gè)過(guò)程很繁瑣的。多花和精力才能。